The inventor of Velcro ripped cockleburs from his dog’s fur. Da Vinci and the Wright brothers studied birds in flight. And now a rising number of designers are looking to nature to nurture their creativity. “It’s about taking the genius of the natural world and learning something from it,” says Janine Benyus, who coined the term biomimicry in her 1997 book,Biomimicry: Innovation Inspired by Nature.

Tapping into 3.8 million years of R&D and some 10 million species for insight, companies as diverse as Boeing, Ford,General Electric, Herman Miller, HP, IBM, Kraft, Nike, and Patagonia are collaborating with the original source and welcoming biologists to the design lab. Here’s a sampling of Mother Nature at work.

Pax Volute Pump

Centrifugal pumps consume massive amounts of energy and generate cavitation (tiny bubbles) as they work, causing vibration that makes them noisy and inefficient. The nature-spiraled volute pump doesn’t cavitate, and thus uses 20% to 40% less juice and is two-thirds quieter. It’s also gentler than its old-school counterparts: “The delta smelt [in the Sacramento River] has been munched up by pumps,” says Pax Scientific CEO Jay Harman. “With the volute pump, fish go through.” Pax recently got funding from VC Vinod Khosla and is bringing its ultraefficient spiral to aerospace and medicine, heat exchange and air-conditioning, wind turbines and marine propulsion.

Calla Lily

Centripetal spirals — aka Fibonacci spirals — can be seen in calla lilies and nested rose petals, in nautilus shells and the faces of sunflowers, in tornadoes and water rushing down a drain. “All movement in the known universe, right down to the atomic level, is moving in this common geometry,” says Pax’s Harman. “It looks simple and elegant, but it’s phenomenally complex.”

Mirror Lab

The mammoth telescope mirrors made at the Steward Observatory Mirror Lab, at the University of Arizona, would be too heavy to function if they weren’t built on a hexagonal substructure inspired by honeycombs and wasp nests. Each 8.5-meter mirror weighs 52,000 pounds, 85% less than solid glass, and lightweight enough to be fitted into the world’s largest telescopes. (Once completed, this mirror will be part of the Large Synoptic Survey Telescope in Northern Chile.) And since air can circulate through the permeable core, cooling the glass, the image is sharper. “The surface of the mirror doesn’t vary by more than 15 nanometers,” says astronomer Peter Wehinger. “To compare, think of the land between Los Angeles and New York as a flat surface that doesn’t differ by more than 4 inches.”

ChromaFlair by JDSU

Adored by brands such as Cadillac, Chanel, Target, and L’Oréal, ChromaFlair’s refractive paints are made of microthin film flakes, each less than one-tenth the width of a human hair. “ChromaFlair is a replication of the effect you see on a butterfly wing,” says Barbara Parker, designer for JDSU’s 5,000-plus shades. “By changing the thickness of the individual flake, we can change the color you see.” And because the paints are pigment free, the colors never fade.

Morpho Butterfly

A butterfly wing’s colorless, translucent membrane is covered with extremely fine scales (each just 100 micrometers long). When light waves reflect off the scales and combine with other light, the result is iridescence.


A woodpecker hammers out 25 pecks per second, hitting a tree trunk with an impact that would rip out the brains of other birds. But this master chiseler, which typically weighs a pound, uses its entire body for each blow: The tail acts as a brace and spring, and the configuration of spine and skull helps distribute the impact.

CAMP Woodpecker Ax

For more than 100 years, Italian sporting firm CAMP made ice axes with straight shafts. “When CAMP came to me, the first thing I did was ask, ‘What is the best example of a hammer in nature?’ ” says designer Franco Lodato. Channeling the woodpecker, Lodato centered the shaft under the ax head and added a slight curve to the spine. Rather than setting the new pick at a near — right angle to the shaft, it was pitched downward, like the bird’s beak. The result was a more balanced swing, a more efficient blow, and a best seller for CAMP.

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